The last category is about bringing to life the brand experience – the feeling you want to portray. Is it the font they used or maybe the graphic that’s accompanying the text? When you can identify what exactly is drawing you in, it will help you/your team/your designer get a better idea of what you like. This is a great time to utilize the comment section and write why you are drawn to that particular graphic. In terms of structure and layout, are you wanting a text-based logo, something more circular (like a submark) or do you want a graphic element included? Or, maybe you want something more modern and minimal. For example, perhaps you like the hand drawn style, so try searching for that. We recommend searching for specific styles and layouts. So, if you want someone to feel calm and relaxed, try typing in something like ‘calming color scheme’ and see what comes up. This will help you tap into the power of color psychology. If you like it, pin it.Īnother idea is to add in adjectives based on how you want people to feel when they experience your brand. Don’t worry about keeping the colors cohesive at this point. For example, if you’re really into yellow, type in ‘yellow color scheme’ and see what comes up.
If you have a favorite color or color palette, type that into the Pinterest search bar. Here are four categories of ideas that we recommend searching for and pinning: Note: If you’re working with a brand designer, it’s their job to go through and pull out the images that will align best with the new direction. Similar to writing, you want to get all the information on one board, then it’ll be time to refine and cut. This isn’t about going back and making sure everything looks cohesive and aligns. By that, I mean you’re collecting everything. This will help you/your team/your designer get a pretty solid idea of what you’re envisioning for your visual brand with enough to sift through for your mood board.ĭuring this process, you’re not proofing. Shoot for pinning at least 30 images to the shared brand board, with a variety of color schemes, photographs, graphics and logo designs.
The name of the game is: If you find it inspiring, pin it. Whether you’re working with a designer or taking a DIY approach to your visual brand, the best place to start is by curating a collection of images, graphics and patterns to one central location, and a fan favorite is Pinterest. Well, if you start pulling together your mood board without first understanding your strategy basics, you might end up with a collection of ideas that are not aligned to your ideal client or how you want people to feel when they experience your brand. Because, the communication plan (your brand strategy) will play a pretty important role in the visual direction of your brand identity. Think of the mood board as the reference guide for creating your visual brand.īefore you dive into all things Pinterest, the first step is to understand how you want your brand to be communicated. The goal of a mood board is to give you, your designer and/or your team a visual direction. Why are brand mood boards used in the branding process? It can include everything from colors to imagery to textures to patterns to typography options. High level, a brand mood board is an overarching visual collection of various assets.
#Brand mood board how to
> How to create an aligned brand mood board. > Why are brand mood boards used in the branding process? Today’s post will cover all the basics as well as how to utilize Pinterest to create your own brand mood board. But let’s say you’re wanting to create one for your own brand, or get a Pinterest inspiration board pulled together for a team member or designer and you’re not sure how to get started. Today we dive right into what a brand mood board is, why they are the best place to start when creating your visual brand and exactly how to create your board using Pinterest.Ī foundational part of the branding process at Witt and Company is creating a brand mood board, based on the client’s Pinterest inspiration board and brand strategy. The strategy and creation of your branding mood board just got way easier.
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