Performance Max complements existing Search campaigns and respects your keyword targeting. Learn more About negative keywords How Performance Max works with Search campaigns and keywords Note, however, that negative keyword match types behave differently from positive match types. For example, if you’re a hat company that doesn’t sell baseball hats, you could add a negative keyword for baseball hats. You can use negative keywords to exclude your ads from showing on searches with that term.
Learn more About Smart Bidding Negative keywords Smart Bidding works best with broad match because the wide set of searches allows it to learn what works best for you. Use Smart Bidding with all match types to automatically optimize for your performance objectives.
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Learn more about how to grow your Smart Bidding campaigns with broad match Smart Bidding benefits from matching to a wide set of searches so it can find the searches that work best for you. The Smart Bidding system sets a bid for each individual auction of each query and bids up or down depending on how well the query is likely to perform.
Broad match is the default match type that all your keywords are assigned, so that you don't have to specify another match type (like exact match, phrase match, or a negative match type). This helps you attract more visitors to your website, spend less time building keyword lists, and focus your spending on keywords that work. Ads may show on searches that are related to your keyword, which can include searches that don’t contain the keyword terms.
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